IT vs eCommerce: Can't we all just get along?

Episode 116 of the Master B2B Friday 15 podcast, hosted by Master B2B, titled "IT vs eCommerce: Can't we all just get along?" was published on February 13, 2026 and runs 23 minutes.

February 13, 2026 ·23m · Master B2B Friday 15

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Summary

Andy and Brian are joined by Andy Goodfellow, SVP and Chief Technology Officer at Zoro, to discuss why there has historically been friction between the IT departments and eCommerce teams at so many companies. Goodfellow shares how Zoro turned this dynamic on its head by aligning everyone on a singular goal - creating value for the end customer. Plus, he gives some great advice about not confusing internal stakeholders with external customers. Join the Master B2B Forum Sign up for the Master B2B Summit

Episode Description

Andy and Brian are joined by Andy Goodfellow, SVP and Chief Technology Officer at Zoro, to discuss why there has historically been friction between the IT departments and eCommerce teams at so many companies. Goodfellow shares how Zoro turned this dynamic on its head by aligning everyone on a singular goal - creating value for the end customer. Plus, he gives some great advice about not confusing internal stakeholders with external customers.

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