EPISODE · Feb 13, 2026 · 23 MIN
IT vs eCommerce: Can't we all just get along?
from Master B2B Friday 15 · host Master B2B
Andy and Brian are joined by Andy Goodfellow, SVP and Chief Technology Officer at Zoro, to discuss why there has historically been friction between the IT departments and eCommerce teams at so many companies. Goodfellow shares how Zoro turned this dynamic on its head by aligning everyone on a singular goal - creating value for the end customer. Plus, he gives some great advice about not confusing internal stakeholders with external customers. Join the Master B2B Forum Sign up for the Master B2B Summit
What this episode covers
Andy and Brian are joined by Andy Goodfellow, SVP and Chief Technology Officer at Zoro, to discuss why there has historically been friction between the IT departments and eCommerce teams at so many companies. Goodfellow shares how Zoro turned this dynamic on its head by aligning everyone on a singular goal - creating value for the end customer. Plus, he gives some great advice about not confusing internal stakeholders with external customers. Join the Master B2B Forum Sign up for the Master B2B Summit
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IT vs eCommerce: Can't we all just get along?
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