Italian Style è un freno per il turismo.

from Turismo, strategie e destinazioni · host Andrea Cerrato

In questa puntata del podcast "Turismo, strategie e destinazioni", Andrea Cerrato affronta il tema dell’Italian Style come strumento di marketing turistico, analizzandone limiti e rischi.Dalle cartoline iconiche al sovraturismo, dai borghi "instagrammabili" alle economie locali dimenticate, esploriamo il bisogno urgente di una nuova narrazione turistica italiana, autentica, strategica e multilivello.✅ Parliamo di:Semplificazioni e stereotipi nel turismo italianoDestinazioni alternative e identità territorialiComunicazione istituzionale e storytelling geo-localizzatoFormazione degli operatori e reti di prossimitàKPI e impatto reale della promozione turisticaLe “Piccole Italie” come asset strategico🎧 Ascolta per scoprire come ripensare il posizionamento dell’Italia nel mondo, superando cliché e valorizzando l’Italia più autentica e meno raccontata.andreacerrato.blogDestination Manager per DMO e DMC, specializzato in reti di impresa formali e informali.CEO di Promo ComunicazioneCo-founder del network ViA(E) per ViaggiareCo-founder di Assidema - Associazione Italiana di Destination Manager

Episode metadata supplied by the publisher feed · Published Nov 14, 2025

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Italian Style è un freno per il turismo.

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