italist with CEO Diego Abba

If you find an in-season luxury item online at a great price, you might think there’s a scam involved. And that’s precisely one of the consumer education hurdles that Diego Abba and his team at italist have had to overcome as they have built their platform since 2014.italist is a luxury e-commerce site that offers the fashion and accessory choices of leading Italian luxury boutiques. While all the products are shipped from Italy, the brands come from all over the world. Italian buyers are in a unique position of being tastemakers: they already have a reputation for fashion, and that only gets better as visitors from all around the world interact with Italian buyers. italist then takes those buyers’ choices and makes them available to those who can’t easily get to Italy (especially in a post-pandemic travel environment).In this episode Diego also discusses:What the Italian retail price is in relation to the prices consumers can expect to pay in the US and Asia (and how italist benefits from this)The challenge of onboarding traditional Italian retailers onto a global tech platformFuture plans to localize italist into different languages and marketsHow Covid impacted italistYou’ll find the conversation interesting and will likely browse italist yourself when you’re done listening.This episode is brought to you by Wavebreak. 8-figure ecommerce stores hire Wavebreak to turn email marketing into a top revenue driver. Most ecommerce brands don’t email right... and it costs them. At Wavebreak, our ecommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year. From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co