ITC: Making Muslim-Friendly Tourism Mainstream
from The Breakfast Grille Hosted by BFM Media
Research consultancy Crescent Rating projects that global Muslim tourist numbers will swell to 230 million by 2028, accounting for USD$225 billion tourist spend. How much of a headstart does Malaysia have in courting this lucrative segment and are we doing enough to stay ahead of the regional competition? We find out from the newly minted Director General of the Islamic Tourism Centre, Nizran Noordin.
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This episode is 24 minutes long.
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This episode was published on September 25, 2023.
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