#ItDoesntHavetoHurt: Can Social Media Help Parents Manage Their Children's Pain?

Parents are key knowledge users of evidence about children’s pain, and more and more are turning to social media for information about child health. Join us as we chat to Dr. Christine Chambers about pediatric pain, the impact of social media on parents with children in pain, and the “It Doesn’t Have to Hurt” social media initiative. It Doesn't Have to Hurt is a unique science-media partnership between health researchers (lead by Dr. Chambers) and an award-winning online publisher targeted primarily to Canadian mothers, Erica Ehm’s Yummy Mummy Club (YMC). Dr. Chambers is a clinical psychologist and Professor in the Departments of Pediatrics and Psychology & Neuroscience at Dalhousie University in Halifax and her research lab is based in the Centre for Pediatric Pain Research at the IWK Health Centre.