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Apr 30, 2023 7 min

The Ideas Never Stop

from Iterations

In 2018 I released a book called Photography by the Letter. It took three years of research, writing, re-writing, designing, and re-designing, and while it wasn’t as financially successful as I had hoped, it was one of the most satisfying projects I’ve ever done. After shopping it around to a number of publishers—all of whom passed on it—we self-published a limited print run and released it simultaneously as an eBook. Opening up the first box of books from the printer and seeing those three years represented as actual objects was a very emotional experience. I sent a copy to Ted Waitt at Rocky Nook, who had been incredibly helpful and supportive while I was writing it. He responded with a lovely email that read, “It is really quite beautifully designed and very well printed. I honestly cannot think of a self-published book that I have seen better production values on. Nicely done!” The book has gotten hundreds of glowing reviews like this, and none of them are wasted on me. As proud as I am of what we accomplished, I remember telling Adrianne that while I would love to write another book, I’d never do another one like Photography by the Letter. The technical nature of the writing was hard, dry, and way outside of my wheelhouse, which is why it took multiple passes to get it right. Still, I loved the process as a whole and have had the idea of writing another book in the back of my head ever since. The question is, which one? LINKS Write what you know? Quentin Tarantino on writing Brian Eno on ideas CONNECT WITH ME Website: https://jefferysaddoris.com Twitter: @jefferysaddoris Instagram: @jefferysaddoris MUSIC Music For Workplaces by Jeffery Saddoris

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The Ideas Never Stop

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This episode was published on April 30, 2023.

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