ITK's Brooklyn & Bailey McKnight on simplifying skin care...

What this episode covers

Brooklyn and Bailey McKnight, the 23-year-old identical twins and co-founders of ITK Skin, got their start on YouTube in 2013, where they now have over 7 million subscribers. They also have 9.3 million followers on Instagram and 6.6 million on TikTok. Together, in partnership with the beauty incubator Maesa, the sisters launched ITK in August 2022. The brand started at Walmart, with 15 products priced at $7-$15. But, by the time they launched ITK, the McKnight sisters were already veteran founders, having launched their first business venture, clothing and mascara brand Lash Next Door, when they were just 16. On this week’s episode of the Glossy Beauty Podcast, Brooklyn and Bailey McKnight discuss how they got their start on their mom’s YouTube channel, why Brooklyn got her esthetician’s license, why they think TikTok Shop will level the playing field for brands and what it was like to pitch their brand to Walmart.

Share this episode

Similar Episodes

From Price Strategy to Enforcement Risk

Jul 6, 2026 ·44m

188. Which Came First: Chicken, Egg, or Medicine? Neion Bio Turns Evolution into a Precision Factory

Jul 3, 2026 ·71m

187. One Small Step for a Microbe: Lynn Rothschild’s Leap from Astrobiology to Bioengineering at NASA

Jun 26, 2026 ·79m

186. N.Y. Tech Week Live Demo: Engineering the Future of Manufacturing with Roebling's Brentan Alexander

Jun 18, 2026 ·39m

When Pricing Pressure Reaches the FDA File: Practical FDA Realities

Jun 15, 2026 ·42m

185. Brick Happens: Chris Maurer of Redhouse Studio Redesigns Remote Living for Earth and Mars

Jun 12, 2026 ·79m

Similar Podcasts

Old Time Radio show Screen Guild Theater linglina This upload contains 364 episodes of the Old Time Radio show Screen Guild Theater, sponsored over the years by Gulf Oil, Lady Esther Cosmetics, and Camel Cigarettes. The show, which started as a variety program and then quickly became a vehicle for adapting popular motion pictures of the day, aired over 530 episodes during its 14-year run (1939-1952). (The final season was billed as Stars in the Air.) A unique aspect of the show was that fees usually paid to actors The Cosmetics Business Podcast Cosmetics Business Go beyond the headlines as Cosmetics Business’ award-winning journalists explore beauty’s biggest news, trends and talking points. With two million readers from 171 countries and 100,000 subscribers, Cosmetics Business is an agenda-setting authority in the global beauty industry. @CosmeticsBusiness #TheCosmeticsBusinessPodcast Website: www.cosmeticsbusiness.comIG: www.instagram.com/cosmeticsbusiness LI: www.linkedin.com/showcase/cosmetics-businessMedia: [email protected] Sales: Trystan Hurley, [email protected] Subscriptions: Eimear McMahon, [email protected] Fool Coverage with Manny MUA and Laura Lee PodcastOne Light coverage, medium coverage, full coverage? Nope, we’re here to bring you Fool Coverage. There’s nothing like us on the market. 100% unique and 1000% glamorous. OG social media influencers, beauty gurus, and absolute besties, Manny MUA and Laura Lee are bringing you advice about beauty and fashion, stories about running our successful businesses, and the inside info about living in the spotlight as social media stars. And tea, the hottest tea. All the juiciest gossip, about all the fools in the world. We’ve got those fools covered. We’ve been cancelled, we’ve been called fools ourselves. But nothing is going to stop us from living our best lives. Especially when we can overcome and outshine the haters out there. Be it Manny’s Lunar Beauty make up line, or Laura’s Laura Lee Cosmetics and her Nudie Patootie clothing line, nothing can stop these two from making as big of a splash as possible. Tune in every week for new episodes of Fool Coverage. Women Over 50 Living Visibly Lisa D Liguori and Linda Waldon Beauty, Style, and Wardrobe topics for Women Over 50. Hosted by Lisa D Liguori, owner of Simple Beauty Minerals - clean, effective, natural beauty, and Linda Waldon, Personal Stylist helping women learn the art being their most confident, attractive and interesting selves. Cosmetics, skincare, your best colors, capsule wardrobes, ageism, confidence, and more.

Frequently Asked Questions

How long is this episode of Rooibos cosmetics?

This episode is 46 minutes long.

When was this Rooibos cosmetics episode published?

This episode was published on December 21, 2023.

What is this episode about?

Brooklyn and Bailey McKnight, the 23-year-old identical twins and co-founders of ITK Skin, got their start on YouTube in 2013, where they now have over 7 million subscribers. They also have 9.3 million followers on Instagram and 6.6 million on...

Can I download this Rooibos cosmetics episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.