‘It’s a cut-throat industry full of nice people’

Craft Media London doesn't buy or make ads. The agency provides clients with comms strategy, filling the hole that exists between media and creative agencies, but nothing else. Given the agency's neutral position, we thought it'd be fun to ask Craft's co-founders, Sally Weavers and Jenny Jones, to weigh in on a bunch of the biggest media debates of the year. And we were right — it was a lot of fun. In this episode of the MediaCat UK podcast, Weavers and Jones give 2025 a score out of 10 and discuss fragmentation, AI and influencers, as well as full-jaw replacements and Angel Delight. NB: We had some issues with the sound recording on this podcast: the volume sometimes drop, and it sounds like the guests were recording from a broom cupboard. We were, however, in the same room.