It’s a red card for Oddschecker’s latest advertising campaign | Commercial Awareness Compass #76

Should putting football stars like Harry Kane and Erling Haaland on your advert get it banned in the UK? When companies spend millions to get elite talent to promote their services, generally their legal teams expect they can actually run their ads. However, Oddschecker recently had their gambling adverts featuring the two strikers banned by the UK’s ASA due to the risk posed to children.On Oddchecker’s side, they argued the ad was only pushed to over-18 accounts on Instagram, but for the regulators, this was not enough. Why did automated age filters fail to prevent a major regulatory breach? How do companies balance regulatory compliance and promotion? And what does this mean for the footballers' brands ahead of the World Cup?The Commercial Awareness Compass by AllAboutLaw, helps you build your commercial awareness every week with a beginners, intermediate and advanced breakdown of a story from an expert lawyer and trainee solicitor host. This story was taken from a live conversation a few months ago. If you don't want to wait for these conversations, head over to the Commercial Awareness Compass to get them straight to your inbox each week. 🚀 Boost your commercial awareness: https://www.allaboutlaw.co.uk/commercial-awareness-compass