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Jul 29, 2020 13 min

It's a Trap: BP Short

from Building Perspective Hosted by Group Two Advertising

Focus Discussion of the Week: You’ve probably seen the headlines: “New Homes Sales Hit Record High!” But as the great Admiral Ackbar would say, “It’s a trap!” In today’s BP Short episode, Matt explains why you shouldn’t get complacent, despite the optimistic headlines — instead, you should continue to allocate your dollars (and your effort) toward your digital marketing strategy. The headlines mentioned in today’s episode: New-Home Sales Jump 13.8% in June Existing home sales surge nearly 21% in June – the highest monthly gain on record U.S. new home sales shine in June; business activity picks up Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.

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It's a Trap: BP Short

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This episode was published on July 29, 2020.

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