It's About Influence, Not Influencer Marketing | Jason Falls

What this episode covers

On episode #101 of the Rethink Marketing Podcast, Eric and Colin are joined by Jason Falls of Cornett.  Jason Falls is the author of Winfluence and several other books on marketing, and he is one of the leading voices guiding brands to properly leverage influencer marketing.  During this conversation, Jason provides insight to marketers and brand leaders on how to separate the "who" of influence(r) marketing from the "why."  Influence starts with identifying objectives first before moving on to implementation.  If you're considering influencer marketing as a tactic to reach your marketing, branding, or sales objectives, this episode is a must listen!You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms.Visit the Rethink Marketing Podcast website to learn more about the show  or just peruse our guest list and episode library.Let us know what you're rethinking by emailing us at: [email protected].  Send us your feedback  and we will send you a  highly sought after Rethink Marketing Podcast t-shirt!  Just include size and mailing address with your comments.Thank you to Arrasmith Promotions for making today’s episode possible! Learn more about your ad choices. Visit megaphone.fm/adchoices

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