It's About Making Profits

Geoffroy de Drouas, Business Development General Manager of Bonia Group joins us on the breakfast grille to discuss: - Bonia's position in the market - why it acquired Jeco Pte Ltd in Singapore and its impact on cash balances - who they sell to - product diversification and quality within each of each brands - variable shopping habits of their different markets - whether their branding strategy is confused - brand ambassadors - implementation of travel retail strategy - multiple brands and the impact on the group - the group's vision and identity - his seemingly all encompassing job title of "Business Development General Manager" - working in a family run business - financial performance - regional growth and the cost to the business See omnystudio.com/listener for privacy information.