EPISODE · Apr 20, 2026 · 1H 4M
It’s About People: Building the Brandish Way
from Building Manitoba Podcast · host Nathan Maertins
Lee Waltham unpacks how Brandish Agency scaled from a small Winnipeg start-up into a national brand-building partner by betting on culture first. He traces the early stumbles, the moment the team swapped top-line targets for metrics that actually move margin, and why serious brand work begins long before a logo is even sketched. Lee also walks through the math and the mindset that convinced him a four-day work week could boost profitability rather than dilute it. The result is a set of hard-won lessons and immediately actionable insights for anyone determined to build a brand that really sticks.Building Manitoba is a podcast for entrepreneurs and business leaders who care about creating something that lasts. Hosted by Nathan Maertins, the show explores the decisions, trade-offs, and systems behind real growth in Manitoba.Want the key insights in your inbox? The Building Manitoba Review is a weekly newsletter with practical takeaways and ideas from recent episodes.Subscribe at buildingmanitobapodcast.beehiiv.com
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Lee Waltham unpacks how Brandish Agency scaled from a small Winnipeg start-up into a national brand-building partner by betting on culture first. He traces the early stumbles, the moment the team swapped top-line targets for metrics that actually move margin, and why serious brand work begins long before a logo is even sketched. Lee also walks through the math and the mindset that convinced him a four-day work week could boost profitability rather than dilute it. The result is a set of hard-w...
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It’s About People: Building the Brandish Way
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