EPISODE · Jul 30, 2006 · 9 MIN
It’s All About the Attendees
from Trade Show Insights · host Marlys K. Arnold: Exhibit Marketing Consultant, Trainer & Author
This episode is all about attendees — trends & statistics, what attendees want, attendees to watch out for, and tips for when you’re the one walking the aisles. {UPDATE: As so often happens online, the following links are no longer operational – sorry!} Read about attendance trends (from EXPO Magazine): “Marketwatch: Trade Show Attendee Benchmarks” “Editor’s Column: Attendee Analysis” Learn more about what attendees think: “Catching an Eye at the Motivation Show” “Trade Show Survival Tips: STAFDA Board Members Share Their Thoughts” Discover tools used for exhibitor/attendee matchmaking: “New Service Helps Attendees
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