It's Always Price Part II

Pricing conversations are working, and the numbers prove it. James Shaw checks back in with agents who took last week's pricing strategies straight into their listing appointments, and people are showing up with results. One agent got $65,000 in combined price adjustments across her sellers in a single day just by picking up the phone. Another caught a seller who was quietly behind on their mortgage before it turned into a much bigger problem. James breaks down the "play to win" framework, basically laying out exactly what it takes to sell right now and letting sellers decide for themselves if they're up for it. Agents swap real tactics, pre-listing inspections, case studies from past clients, tracking how many online views actually turn into showings, and not waiting around for weeks before addressing a stuck listing. If you've been putting off a tough pricing conversation, this one might push you to finally have it.Aired on September 29, 2026The Pivot: SHIFT Ahead morning call is in an interview format, where agents across the globe share their expert input on various real estate topics. If you are stuck, we have the solution. This mastermind prepares any real estate agent to be several steps ahead of a market shift.James Shaw started this community during the pandemic. After 6 years, the Pivot: SHIFT Ahead is composed by 126.400 real estate agents. Through playbooks, masterminds and events, Shaw provides a growth and accountability space for those who need support.JOIN US ON FACEBOOK FOR FREE & EXCLUSIVE MASTERMINDS: facebook.com/groups/SHIFTDailyReady to Scale Your Real Estate Business? JOIN THE INSPIRE COLLECTIVE FOR MORE www.jamesdshaw.com