It's crucial to diversify your content strategy in the age of AI - with Carlos Estevez

David and Carlos discuss why it's crucial to diversify your content strategy in the age of AI.Talking points include:How would you summarise the way that AI is transforming content marketing?Why diversify your content strategy with video?Why did you mention TikTok first?What does a good TikTok SEO strategy look like?Why does this fit into the customer journey?What other video platforms do you recommend?How do you measure the impact of a video SEO strategy?How do you think that this will continue to evolve over the coming year?