It’s Everybody’s Business: Building a Culture of Shared Enrollment Responsibility in Higher Education

Higher education is facing a pivotal moment. With the looming demographic cliff, rising questions about the value of a degree, and shifting demands brought by AI and evolving job markets, institutions—especially smaller colleges—are being pressed to rethink how they operate. According to the National Student Clearinghouse, undergraduate enrollment has declined by nearly 15% over the past decade, underscoring the urgency for innovative leadership.So how can colleges foster cultures that break down silos and rally entire communities around enrollment and student success?In this episode of DisruptED, host Darin Francis speaks with Dr. Chip Edmonds, newly appointed president of Lycoming College. With a career spanning admissions counseling to the presidency, Dr. Edmonds brings a unique perspective on collaboration, institutional leadership, and what it takes to thrive at this inflection point for higher education.Key Points from the Conversation:Enrollment is everyone’s responsibility: Dr. Edmonds highlights the dangers of administrative silos—or as he calls them, “cylinders of excellence”—and stresses the importance of campus-wide collaboration in student recruitment and retention.Leadership through curiosity: Drawing from his own journey, Edmonds emphasizes the power of curiosity over judgment, echoing his mantra from the session, “Be curious, not judgmental.”Adapting to change while honoring tradition: With Lycoming College’s 200-year history, Edmonds discusses how the institution must remain nimble, blending timeless values like critical thinking with responsiveness to market demands.Dr. Chip Edmonds is the 16th president of Lycoming College, stepping into the role after more than two decades of service in higher education leadership. His career has spanned admissions counseling, enrollment management, and executive administration, giving him a comprehensive perspective on institutional challenges and opportunities. A Lycoming alumnus himself, Edmonds brings both personal connection and professional expertise to guiding the college into its next chapter. He has presented nationally on enrollment strategies, most recently at the National Small College Enrollment Conference, and is a participant in Harvard University’s highly regarded seminar for new presidents.