'It’s going to get really complicated': Marketers at The Iconic, Tourism Australia, ADMA reveal their strategies for Google’s great cookie cull

The Iconic’s CMO Alexander Meyer says the digital commerce pureplay realised two years ago its heavy reliance on two platforms - Google and Facebook - was high-risk and needed a fix. Tourism Australia’s head of digital strategy and transformation, Paul Bailey says huge learnings for Australian marketers can already be found in China for a post-cookie world and ADMA’s regulatory and advocacy lead, Sarla Fernando says the great cookie kill has delivered a lightning strike for ADMA members to understand even bigger complexity and change beyond cookies is coming from sweeping regulatory change to privacy, data and personalisation. Buckle up - this one is important. See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.