It's Good to Have Older Donors

from Real Talk for Real Fundraisers · host Veritus Group

Are you concerned that the donors on your file are too old? Are you scrambling to get younger donors? Don’t be. In major gifts and planned giving, the vast majority of your revenue will come from donors who are 55 and older. So why is everyone  so enamored with younger donors? This episode teaches you why older donors should be the bread and butter of your major gift program – and why you shouldn’t be anxious about finding  younger donors.

What this episode covers

Are you concerned that the donors on your file are too old? Are you scrambling to get younger donors? Don’t be. In major gifts and planned giving, the vast majority of your revenue will come from donors who are 55 and older. So why is everyone so enamored with younger donors? This episode teaches you why older donors should be the bread and butter of your major gift program – and why you shouldn’t be anxious about finding younger donors.

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It's Good to Have Older Donors

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Frequently Asked Questions

How long is this episode of Real Talk for Real Fundraisers?

This episode is 11 minutes long.

When was this Real Talk for Real Fundraisers episode published?

This episode was published on December 18, 2019.

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