It's His Assignment, Not My Business: Coach DJ & Whitney James on Building Clermont Basketball Academy on Faith, Family & Purpose

Coach DJ and Whitney James have known each other since they were five years old — same church in Winter Garden, same youth group, same city they've now planted their family in. On this episode of Kingdom ROI, they sit down with Valerie to trace a story that runs from a MySpace DM and a grad-night outfit to Clermont Basketball Academy, the fast-growing, faith-rooted program Coach DJ founded on a simple conviction: this was never his business. It's God's assignment.They get honest about the things most entrepreneurs won't say out loud — the months wondering if the doors will still be open, the "mom guilt" Whitney wrestled walking back from a thriving branding business to be present with their daughters, and the discipline of "purpose conversations" that end every night and start every morning. Whitney brings the methodical mind and marketing eye; Coach DJ brings the vision and the drive God had to build in him. Together they unpack seasons and stewardship, why they'd rather leave something in their kids than to them, and the night a homeless mother behind a Target reframed what "build it big" is really for.Whether you're frozen by fear on an idea or scaling something God already ordained, this one will meet you where you are. As Coach DJ puts it: keep your eyes on Jesus, and you'll walk on water.🏀 Follow Clermont Basketball Academy: Instagram & Facebook @clermontbasketballacademy · clermontbasketballacademy.com · Coach DJ's daily encouragement: @coachdjinspires🎧 New to Kingdom ROI? Subscribe, like, and share with someone who needs encouragement on their entrepreneurial journey. Stay rooted in your faith, stay obedient to your calling, and never underestimate the impact God can make through a life and business surrendered to Him.