It’s Not a Tech Problem—It’s a Coordination Problem

Show DescriptionWhat if the mortgage industry’s biggest problem isn’t technology—butcoordination?In this episode of MISMO Mic’d Up, Brian Vieaux sits down withDavid Rogove, Founder & CEO of Maestro, to unpack a bold idea: the futureof mortgage origination won’t be built on more tools—it will be built onexecution.David’s journey from loan officer at 18 to scaling and exiting Wemlogives him a unique perspective on where the real friction lives. And it’s notwhere most people think. Today’s lenders are operating in a fragmentedecosystem of LOS, POS, CRMs, pricing engines, and portals—stitched togetherwith manual workflows and human intervention at every handoff. Enter a new model.Maestro is being built as an AI-native operating system—an orchestrationlayer powered by coordinated AI agents that don’t just assist… they execute.From structuring loans to submitting files across systems, this isn’tautomation as we’ve known it—it’s a shift toward AI-driven production.But here’s the catch: none of it works without standards.Brian and David connect the dots between AI and MISMO, making the casethat standardized, trusted data is the foundation for any real-world AIdeployment in mortgage. Without it, AI is just a demo. With it, AI becomesinfrastructure.David puts it plainly: the technology has finally caught up to theproblem.The only question now—who’s ready to move?