“It’s Not About the CEUs” — The Truth About CSM and APTA

Many PTs expect APTA membership to deliver immediate, visible ROI — discounts, perks, and fast results. In this conversation, Rebekah Griffith explains why that mindset misses the real value of professional advocacy.This episode covers:Why advocacy work happens whether you’re paying attention or notThe “sprinkles vs cake” analogy for APTA benefitsWhy some PTs feel disappointed — and how to realign expectationsHow to approach CSM as a relationship-building opportunityWhy passive attendance leads to zero returnThe mindset shift that separates frustrated attendees from successful onesKey takeaway: You don’t get value from APTA or CSM by watching. You get it by participating.