It's NOT about Willpower- The role of Your Brain in Weight Loss

As the new year takes a turn so many people claim weight loss as their new years resolution. But how easy is it? The myth that it's all about dedication and willpower couldn't be further from the truth. There's a whole slew of other factors that actually have to do with the way your brain processes data, and your way of thinking that has a sneaky but huge impact on your eating (for instance the size of your plate that you put your food on makes a difference!).  Dr. Susan Peirce Thompson is one inspiring lady. (Check out her video blog HERE to see what I mean). Having struggled with body image issues, depression, food addiction and yo-yo weight loss ever since her teenage years, she knows a thing or two about weight loss. Now she is a tenured psychology professor who specializes in the psychology and neuroscience of weight loss, willpower, and food addiction, not to mention Founder of Bright Line Eating Solutions.  I've invited her on the show to share some of her powerful insights and awesome free resources for those looking for permanant weight loss, and relief from food addiction including: Why willpower simply isn't enough, what your "Why" has to do with it, and how the science behind how your brain plays a huge part on your eating habits Discovering where you are on the Food Susceptibility Scale and what kind of nutritional plan works best for you What's love got to do with it?