It's not about your competitor, it's about the customer

Hi everyone! It's another episode of The ISV Society Podcast and guess what? It's just me this week. But don't worry I have a great lineup of guests in April so stay tuned. This week I wanted to chat with you about doing webinars and other joint marketing initiatives with your competitors and why it is so important. It may seem like we shouldn’t talk to them, work with them, or contact them unless we go “undercover” to try and find out their pricing or cost for services. And yes, I have done that. But remember - Comparisons are Powerful When it comes to ERP solutions we can find countless comparison charts for GP vs. Acumatica, Acumatica vs NetSuite, Acumatica vs QuickBooks. The list can go on and on. Now, I am not saying Acumatica and NetSuite should do a webinar together but certainly, ISVs should. How easy is it to find info like Vertex vs Avalara, Fraxion vs Paramount Workplace, or TrueCommerce vs SPS Commerce? I have searched on Google and there really is much info out there at all that would really help customers make an informed decision. They would have to do a lot of research, ask both ISVs many questions, maybe a demo from both, and the list goes on. Imagine, doing a webinar, explaining the key differences, the pricing, the reasons you may need one or the other. Now that is powerful. You are doing all the work for the customer. Comparisons are powerful when done right, done with a plan, and with the main focus being the customer. It's not about your competitor, it's about the customer Would you rather they: Hear it from you and your competitor together or separately? Do their own research and then call the one “they think” is the right choice? Get all this information from both of you in an informative and engaging way? So let’s start by asking yourself these questions: Who are your competitors in the Microsoft Dynamics or Acumatica space or whichever ERP you have a solution for? Do you have a relationship with any of them? Do you know anyone who works there? What do you know about their solution? Would it make sense to collaborate based on information from their website? I can do all the work for you When you are part of The ISV Society is my job to create joint webinars with ISVs. When you’re a member of the ISV Society it is a judgment-free zone, everyone is welcome, and we all work together for the good of the society and for the good of the customer. This is a place to think outside of the box, do those unconventional things that no one ever thinks of or wants to do, or have the time or resources to get it done. We are all working together on 3 common initiatives. They are: Collaborate Educate Generate When we work together we can all be successful. We can all benefit from each other. Plus, imagine being part of an exclusive group just for you, the ISV. There really is nothing like it out there in our space and I am so excited to bring it to you. Reach out to me to learn more, [email protected]. This episode is also available as a blog post: http://theisvsociety.com/2021/06/22/did-you-know-its-actually-more-powerful-to-do-webinars-with-competitors/