It’s not bragging if you can back it up episode artwork

EPISODE · May 2, 2025 · 11 MIN

It’s not bragging if you can back it up

from The Sage Sayers · host Debbi Gardiner McCullough

“It’s not bragging if you can back it up.” So said Muhammad Ali — the late boxer, social activist, and cultural icon known as The Greatest. He was right. And yet, too many of us shy away from bragging in our self-appraisals and self-assessments. We can default to vague, corporate language, light on specifics. Gems — the crowning achievements — get buried or left out.I think I know why. Most professionals spend 1–3 hours writing their self-appraisal (McKinsey tells us), but privately many spend beaucoup hours agonizing over it. Why? Fear of disdain from a dismissive boss. Lost confidence from missed promotions. Awkwardness from childhood messages that praised humility and discouraged self-praise. When coaching, I’ve found a few things that help. For the writing piece, approaching your writing like a journalist works: Capture the win, offer context, and tell a darn good story. That’s what we’re offering in this week’s Sage Sayer’s episode—my gift to the restless and ambitious. Read my musings this week on Medium or join our conversation on LinkedIn. Your show host, D G McCullough is a former reporter for the Guardian, the Economist, and the FT of London. She runs Hanging Rock Coaching and serves as a communications coach to leaders all over the globe. Find her on LinkedIn.  Join her active listening workshop on Maven, Listen Like a Boss. 

“It’s not bragging if you can back it up.” So said Muhammad Ali — the late boxer, social activist, and cultural icon known as The Greatest. He was right. And yet, too many of us shy away from bragging in our self-appraisals and self-assessments. We can default to vague, corporate language, light on specifics. Gems — the crowning achievements — get buried or left out. I think I know why. Most professionals spend 1–3 hours writing their self-appraisal (McKinsey tells us), but privately many spe...

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It’s not bragging if you can back it up

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This episode was published on May 2, 2025.

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“It’s not bragging if you can back it up.” So said Muhammad Ali — the late boxer, social activist, and cultural icon known as The Greatest. He was right. And yet, too many of us shy away from bragging in our self-appraisals and self-assessments. We...

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