It's Not Enough to Resolve Complaints

https://linktr.ee/caffcx Customer complaints. When a customer complains. How do you handle them? Do you throw hush money at them ("Hey we'll refund this money if you remove this bad review") to make them go away? Or do you use them as opportunities to make your business better?  In my opinion, it's not enough to resolve a complaint. You have to restore the customer's confidence in the company. And then make sure that kind of complaint NEVER happens again. What do you think?