It's not how much value you offer, it's how much value people THINK you offer episode artwork

EPISODE · May 12, 2025 · 16 MIN

It's not how much value you offer, it's how much value people THINK you offer

from Meta Ads: Under the Hood

Today, we're going to tackle a big question: What do you do when people aren't buying from your online store? And here's a little hint: it's not because they don't want to, it's often about the value they see in what you're offering. In this episode, we'll dive into what value perception is and why it's so important. Learn how different industries have successfully increased their value perception, and how some might have lowered it without realising they did. Together, we'll discover strategies to enhance the perceived value of your products and sell more in your online store. I'm super excited to share these tips and strategies with you. This episode is packed with insights on how to communicate the true value of your products and make your online store more successful.  I hope you enjoy the episode.  Resources, Links & Mentions: Learn how to run your own ads like a pro: The ROAS Lab Let us take the wheel and run your ads for you: Done-for-you Meta Ads Unsure which option is right for you: Take the quiz Megan Winter on Instagram: @meganwinter Lume Marketing on Instagram: @lumemarketing

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It's not how much value you offer, it's how much value people THINK you offer

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