Its not just about the bottle - Joe Fattorini on wine, consumer engagement and the anti-alcohol lobby

Send us Fan MailThis episode features none other than Joe Fattorini, a true force in the world of wine. Many of you know him as the co-presenter of The Wine Show, where he takes viewers on a journey through vineyards and wine cultures across the globe. But Joe’s influence reaches far beyond the screen. He’s a seasoned wine merchant, expert, educator, and marketer who has spent decades passionately sharing his love for wine, whether through writing, speaking, or consulting.My introduction to Joe came through an article he penned on the anti-alcohol lobby and the complex challenges the wine industry faces in countering its relentless influence. His sharp insights and vibrant personality were evident, and I knew I had to get him on the show. While I wasn’t entirely sure where our conversation would lead, one thing was clear – with Joe, we could dive deep into just about anything.In this episode, we talk about his fascinating journey in the wine industry, his thoughts on building consumer engagement, and the ongoing battle against the anti-alcohol lobby. A huge thank you to Joe for joining me. Support the show