EPISODE · Mar 2, 2026 · 27 MIN
It’s Not the Data, It’s the People
from Inside Insights
Most insights teams still operate like order-takers, not strategic partners.Sinead Jefferies, SVP of Professional Services at Zappi and former Chair of the Market Research Society, bridges C-suite strategy with operational research excellence, transforming how organizations embed consumer truth into decision-making.You'll discover her "know your audience" framework for speaking the language of business leaders, the cultural shift from project-based to connected insights that changes how marketing perceives research, and why reading the room matters more than statistical significance when influencing senior stakeholders.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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What this episode covers
Transform insights teams from order-takers to growth drivers with Zappi's Sinead Jefferies.
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It’s Not the Data, It’s the People
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