It’s not what you say it’s

Episode 2 dives into one of the biggest mistakes people make in marketing and communication — not knowing who they’re actually talking to.We break down how to think about channels, audiences, and where your content should actually live (because not everything belongs everywhere). From social media to real-world interactions, it’s all about getting the right message in front of the right people.Along the way, we somehow end up sharing some all-time lawn stories, and yes… we talk about bankers. Because of course we do.