"It's Only Entertainment" A masterclass on NIL, Branding and the new normal of college football and recruiting: Featuring Ath-ECO founder, Ayo Fapohunda

It's a new day and age in college sports; players can reap the benefits from their name, image, and likeness! One of the many shifts in the collegiate sports arena forces student-athletes and parents to treat the landscape as the business it is.In this conversation, we sit down with Ayo Fapohunda, Founder of Athlete Ecosystem (ATH ECO), an all-encompassing platform dedicated to connecting fans and athletes. Focused on creating unique products and experiences that help facilitate the game's growth. We talk about the importance of branding, how to capitalize on NIL, and the business mindset needed to navigate the waters in elite sports. "Instead of worrying about NIL contracts, let's start thinking about the NLI." https://www.athlete-ecosystem.com/Does your son dream of playing college football at the highest level?www.ligsports.com/bluechipacademyConnect with Justin and the Blue Chip Academy on Social Media:https://linktr.ee/JKingLIGSupport the show