It’s the economy, Swifties!

Dr. Kathryn Bender wanted to give something a try. Knowing the subject matter she teaches at the University of Delaware can, at times, be a bit dense and complex, she decided to tap into the craze surrounding the world’s biggest pop star in hopes of reaching more students, especially women. Guess what? Her hunch was right. In the eight-part workshop “Data Enchanted: Transforming Numbers Into Knowledge,” Bender, an assistant professor of economics at Delaware’s Lerner College of Business & Economics, dives into the meaning behind Taylor Swift data - from album streams to ticket prices and the far-reaching impact of her concert tours. What inspired Bender to take this teaching approach? What has she learned and her colleagues learned from it? Host Matt Leon takes a look at what happens when Tay Tay mania makes its way into the classroom.