It's Time For An American Apéritif Culture, Say Rue de Rêve Apéritifs Founders, Ep 124.

Two friends are crafting a European tradition with a California vibe.We’re stepping into that delicious moment before dinner, when the day loosens its tie. We take a breath and we ease into the evening. It’s the perfect time for an apéritif. Can America have an apéritif or aperitivo culture just as the French and Italians do? Rue de Rêve Apéritifs founders Jennifer Kimpe and Jeanne-Marie Hebert say, pourquoi pas, perché no or why not? You can sip the classic drinks - bitters like Aperol or Campari, bubbles and botanicals, Vermouth, et cetera - but there’s room for a new style of apéritifs, created by our guests today. Jennifer and Jeanne-Marie always say that apéritif isn’t something you drink, it’s something you do. After three years of research and recipe development, these friends are on their way to realizing their dream of a modern apéritif culture in the U.S.