It's Time!!! My 360º View of The UFC with ring announcer Bruce Buffer

Get Ready to Rumble!!! I sit down with Bruce Buffer, ring announcer for the UFC, martial artist and incredibly successful businessman. Bruce chats candidly about his book, "It's Time! My 360º View Of The UFC," his grandfather boxing legend Johnny Buff, managing the "Let's Get Ready to Rumble" brand that his brother boxing announcer Michael Buffer made famous, and a few moments about Millennials...and helping his brother after meeting him late in life...along with some serious business moves. If you are a fan of the UFC Octagon, or interested in the business of sports entertainment, you're gonna love this podcast episode. About Bruce Buffer: Bruce Buffer has been the official voice of the octagon for The Ultimate Fighter Championship UFC since 1997, and with many other mixed martial arts events worldwide and is recognized internationally as the voice of Mixed Martial Arts. The UFC is seen world wide on Satellite Cable TV, Pay-Per-View, and was also on Spike TVs hit series UFC Unleashed and the Ultimate Fight Night. Bruce is the ring announcer for all UFC events. Viewed by millions around the world. Bruce is also the President and CEO of Buffer Enterprises Incorporated, through which he manages his entrepreneurial ventures. He has received praise and accolades from top industry professionals for the management and guidance of the successful career of his brother Michael Buffer the world famous sports and entertainment announcer. Bruce’s work involves the design, creation and management of all products and promotional licensing surrounding Michael Buffer’s world famous Let’s Get Ready To Rumble trademarked phrase, which has grown into a major international enterprise approaching $400 million in retail sales worldwide...and growing…!!! He has expanded the Let’s Get Ready to Rumble brand which has become a part of American sports culture into all areas of sports, entertainment and merchandising.  As a ranked professional poker player on the pro tournament poker circuit, he’s been seen on NBCs Poker After Dark, The Travel Channel’s popular World Poker Tour tv show, featuring his playing at the final table in the 2005 WPT LA Invitational. Bruce placed 6th after being eliminated by pro player Chris Jesus Ferguson.  He also costarred in the critically acclaimed instructional poker DVD “All In,” along with professional poker player Phil Gordan. A favorite film is Jerry McGuire starring Tom Cruise…and Bruce states  “I live this everyday…some people say Show Me The Money, I say Show Me The Rumble.” His new book It’s Time!!! My 360 Degree view of the UFC takes us on the journey of his grandfather showing how to defend himself as a kid, all the way up to his becoming the announcer in the octagon, and some of the relationships he’s formed along with his relationship with his brother Michael.  Bruce is classified as a true entrepreneur, announcer, entertainer and motivational speaker and a business pro. Awakened Nation® Host: Brad Szollose: Fueled by the passion to ignite game-changing conversations, award-winning author Brad Szollose created Awakened Nation®—a podcast dedicated to deeper conversations with today's cutting edge entrepreneurs, idea makers and disruptors, bestselling authors, activists, healers, spiritual leaders, professional  athletes, celebrities and rock stars...conversations that  take a deep  dive into the extraordinary. This podcast will challenge your beliefs and make you think.   Think Art Bell meets Joe Rogan.