It's Time To Change - Founder & CEO of Bajer Watch Co - Leyla Uysal

Bajer is a Kurdish word that simply means a city, but it has a much deeper meaning for the Kurds.   As a long-oppressed minority in the Middle East, the Kurds have often been forced to abandon their small towns and villages, flee to safer ground in cities. As a result, the notion of a city has come to represent not only a physical space but also a state of mind. During her childhood in the 90s, Leyla Uysal and other Kurds in Turkey were not allowed to travel between cities due to the war conditions. It is this spirit of freedom and resilience that drove Leyla to found Bajer Watches. She wanted to create a brand that would showcase the talent and strength of Kurdish women. The watches are Swiss-made timepieces, but they are also so much more. They are a symbol of hope for a better future for the Kurdish people. Bajer is a tribute to all Kurdish women who have fought for their rights and refused to be silenced, whether that be their most recent armed struggle against the Islamic State or their centuries-old struggle for education and equality in a patriarchal society.  Despite their challenges, Kurdish women are a force to be reckoned with—and Leyla wants the world to know it.  Leyla is proud to carry on this legacy with her luxury line of watches. Each timepiece is crafted with the utmost precision and care, showcasing the unique beauty of Kurdish women. Bajer Watches Online | Luxury Watches Online Store USA (thebajer.com)