It’s Time to Close the Gap: New Ways Dealers are Rethinking ROI episode artwork

EPISODE · Jul 8, 2025 · 16 MIN

It’s Time to Close the Gap: New Ways Dealers are Rethinking ROI

from For the Road Forward - Autotrader and Kelley Blue Book B2B · host Cox Automotive

Vanessa Lynch, Senior Strategic Sales Manager at Autotrader and Kelley Blue Book, helps unpack the findings of a new Cox Automotive by Perficient whitepaper on attribution blind spots in automotive retail.

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It’s Time to Close the Gap: New Ways Dealers are Rethinking ROI

0:00 16:42

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Frequently Asked Questions

How long is this episode of For the Road Forward - Autotrader and Kelley Blue Book B2B?

This episode is 16 minutes long.

When was this For the Road Forward - Autotrader and Kelley Blue Book B2B episode published?

This episode was published on July 8, 2025.

What is this episode about?

Vanessa Lynch, Senior Strategic Sales Manager at Autotrader and Kelley Blue Book, helps unpack the findings of a new Cox Automotive by Perficient whitepaper on attribution blind spots in automotive retail.

Can I download this For the Road Forward - Autotrader and Kelley Blue Book B2B episode?

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