EPISODE · Jul 8, 2025 · 16 MIN
It’s Time to Close the Gap: New Ways Dealers are Rethinking ROI
from For the Road Forward - Autotrader and Kelley Blue Book B2B · host Cox Automotive
Vanessa Lynch, Senior Strategic Sales Manager at Autotrader and Kelley Blue Book, helps unpack the findings of a new Cox Automotive by Perficient whitepaper on attribution blind spots in automotive retail.
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It’s Time to Close the Gap: New Ways Dealers are Rethinking ROI
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