It's time to get comfortable with the 'S' word

Does the word “selling” make you wince? Do you see business development as something you’ll do later, when you're less busy, more senior, or magically more confident?You're not alone. But if you're aiming for partnership, seeing business development as optional is one of the biggest blockers to progressing your career.In this episode of the How to Make Partner podcast, we’ll reframe what Business Development (BD) really is (hint: it’s not about being pushy), explore why so many professionals avoid it, and show you how to start building a simple, consistent habit that works for you.Listen to this episode to discover:- Why “being good at your job” is no longer enough to make partner.- 6 common reasons talented professionals avoid Business Development, and how to overcome them.- How to reframe selling so it feels aligned with your strengths and personality.- The one mindset that future partners all share around winning work.- Practical tips to build your own business development habit. Even if you're busy or feel like you’re starting from scratch.Tune in to find out how to stop passively hoping things will happen – and start making real progress on your path to partner.About Progress To Partner Academy: On-demand career help and guidanceYou have to drive your career forwards. Your firm wouldn't do that for you.Stop waiting to be noticed for career development courses by your firm.Make the firm notice you! You will get the skills and knowledge about what the partners are really looking for when you join our Progress to Partner Academy.Join our Progress To Partner Academy and use the code PODCAST10 to get 10% off 12 months of premium annual membership.Links:Complete our FREE Partnership Readiness Assessment to see where you have gaps in your own development - you'll get a personalised report with actions for what progress your career forwardConnect with me on LinkedInJoin our Progress To Partner Academy and use the code PODCAST10 to get 10% off 12 months of premium annual membership.Buy your copy of Poised for PartnershipBuy your copy of How To Make Partner And Still Have A Life Get full access to How to Make Partner at howtomakepartner.substack.com/subscribe