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It’s Time to Market to the Algorithm, with Tim Wilson, Chief Revenue Officer at ProductWind episode artwork

EPISODE · May 12, 2025 · 35 MIN

It’s Time to Market to the Algorithm, with Tim Wilson, Chief Revenue Officer at ProductWind

from Unpacking the Digital Shelf · host Digital Shelf Institute

Listeners of this podcast are experts at thinking about the consumer who is shopping in a digital context, and how to do their best marketing to win over those consumers in the moments of discovery and conversion. Tim Wilson, Chief Revenue Officer at ProductWind, thinks that you ought to marketing at another customer that you may be neglecting: the algorithm itself. Winning at that marketing motion may be more extensive, and more winnable than you think. Tim joined the podcast to explain.

What this episode covers

Listeners of this podcast are experts at thinking about the consumer who is shopping in a digital context, and how to do their best marketing to win over those consumers in the moments of discovery and conversion. Tim Wilson, Chief Revenue Officer at ProductWind, thinks that you ought to marketing at another customer that you may be neglecting: the algorithm itself. Winning at that marketing motion may be more extensive, and more winnable than you think. Tim joined the podcast to explain.

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It’s Time to Market to the Algorithm, with Tim Wilson, Chief Revenue Officer at ProductWind

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Frequently Asked Questions

How long is this episode of Unpacking the Digital Shelf?

This episode is 35 minutes long.

When was this Unpacking the Digital Shelf episode published?

This episode was published on May 12, 2025.

What is this episode about?

Listeners of this podcast are experts at thinking about the consumer who is shopping in a digital context, and how to do their best marketing to win over those consumers in the moments of discovery and conversion. Tim Wilson, Chief Revenue Officer...

Can I download this Unpacking the Digital Shelf episode?

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