It's Time to Rethink the Innovation Process

What this episode covers

The future of innovation is not defined by technology. Innovation is defined by doing something new and different that works. Organizations hoping to succeed in their digital transformation journey must avoid simply adding something new, and consider the elimination of old paradigms. In this episode, we interview Rohit Bhargava, Author and Professor of Global Marketing at Georgetown University about the importance of innovation and why so many organizations fail because of ‘innovation envy’, not looking outside their own industry or not applying data effectively.

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Frequently Asked Questions

How long is this episode of Banking Transformed with Jim Marous?

This episode is 21 minutes long.

When was this Banking Transformed with Jim Marous episode published?

This episode was published on September 17, 2019.

What is this episode about?

The future of innovation is not defined by technology. Innovation is defined by doing something new and different that works. Organizations hoping to succeed in their digital transformation journey must avoid simply adding something new, and...

Can I download this Banking Transformed with Jim Marous episode?

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