It’s weird: ‘Bleak’, dystopian under 30s are flocking to the movies for escape and rare big culture moments

Wtf? The number of 14-24 year-olds heading to the box office was up 20% in Australia last year. Under 30s were up 7%. Why? Social researcher Matt Sandwell and Val Morgan’s managing director Guy Burbidge say the vast underbelly of society is feeling bleak - young and old. Fantasy, escape and a desire for disappearing “big cultural moments” are on the rise and this year’s line-up from Hollywood and beyond will fuel the desire for mass cultural connections. On the upside, “cultural imprinting” is exactly what brands want too.   See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.