ITT 102: How to Develop a Killer Content Marketing Strategy with Kyle Gray
from In The Trenches Hosted by Tom Morkes | business, marketing, writing, and publishing
Kyle Gray and I first met on a random island in Thailand several years ago and I’m thrilled to have him on the show today to talk about content marketing and, more specifically, how to develop a killer content marketing strategy. Kyle has so much experience and knowledge about this subject that he’ll soon be releasing his own book; The Story Engine. I was incredibly honored to write the forward for the book and can speak from my personal experience when I say it will change the way you look at your own content marketing efforts. In this broadcast, Kyle Gray and I talk about: How Kyle got started with content marketing Understanding the true purpose of content marketing How to develop a content marketing strategy The importance of having a mission for your content Should you include personal stories in your content? Why targeting core problems is crucial in content marketing Is it possible to niche down too much or go too broad with your content? How to utilize your customers when making decisions about your content Why creating a style guide is critical How to connect with Kyle Gray Online: Kyle’s Book Kyle on LinkedIn @kylethegray Click to Tweet: You shouldn t just see content marketing, or a blog post that you create, as a landing page. – @kylethegray If you enjoyed today s podcast, please leave a review on iTunes here. Thanks so much in advance for your support. The post ITT 102: How to Develop a Killer Content Marketing Strategy with Kyle Gray appeared first on Tom Morkes.
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