IV 015 | Mark Satkiewicz

Today’s episode is a conversation I had with Mark Satkiewicz, the co-founder of SBT GRVL an exciting new cycling event planned for this Summer in Steamboat Springs, Colorado. Mark is an avid endurance athlete and is the former CEO of Smartwool. As you’ll hear during our call 1 year ago to the day, Mark experienced the most impactful moment of his life. During an easy recovery ride close to his former home in LA, Mark suffered a sudden cardiac arrest. Given a small chance of recovery and an uncertain long term prognosis, Mark’s world was turned upside down, he acknowledges the mental impact it had on him and is also grateful that his survival has helped him recalibrate what’s important in his life. Mark is an inspiring figure to many, myself included and gives some amazing insight into his career as a C-level executive as well as the details of what is certain to set the SBT GRVL event apart, even as a first year event. We talk about what could be a marketing case study in the way SBT GRVL enrolled influential athletes to help spread the word about the race, including InnerVoice alumni Ted and Laura King and Amity Rockwell. ---------------------- Once again thanks to the team at iKOR labs , not only do they sponsor the InnerVoice Audio experience, they also are the official CBD partner of the SBT GRVL event. iKOR is a clean, natural source of recovery-enhancing full spectrum hemp extract. They design their products with athletes in mind, and their goal is to protect your body from the stresses of training, improve recovery from intense efforts, and maintain a positive mental state. They believe that you can experience meaningful improvements in your well-being through small lifestyle changes, which is why they focus on the benefits of sleep, decreasing inflammation, and increasing mindfulness. They have a special offer for you to try IKOR which I’ll share with you at the end of the show. iKOR nerds out on science to deliver the most bio-available product you can get. Their mission is to provide the highest quality, most effective full spectrum hemp extract products available, allowing you to have the best day possible. Try a bottle of iKOR and save 15% by using code InnerVoice at Ikorlabs.com As you heard if started to ramp up my training to get ready for the 141 miles at high altitude in Steamboat and Ikor plays a big part in me being able to back up my training day after day. Give it a try, I’m sure you’ll love it. Finally - if you love the show, please go and leave a 5 star rating wherever you listen to your favorite podcasts. It would mean a lot. ------------------------- Don't forget to subscribe to the InnerVoice Audio Experience and check out InnerVoice for your weekly dose of inspiring and unique content from your favorite endurance athletes.