Iván Duque Márquez - Storytelling For Leaders

What does it take to lead a country of 50 million people? According to Iván Duque Márquez — President of Colombia from 2018 to 2022 — it starts with becoming the nation’s storyteller-in-chief. In this special edition of Leveraged Storytelling (powered by Tunheim), host Arick Wierson sits down with Duque on the sidelines of the Biodiversity Alliance Summit in Georgetown, Guyana to unpack the craft of leadership through narrative. From the campaign trail to the presidential palace, Duque reflects on his evolution as a communicator, revealing why great storytelling isn’t about ego but about empathy — connecting with people, not performing for them. Packed with lessons that resonate far beyond politics, this conversation offers leaders in business, government, and beyond a masterclass in how to capture attention, earn trust, and move audiences with words that matter.