Ivan Tijerina's Affiliate Marketing 101: Avoiding Fraud, Finding Partners, & Scaling Salomon Advertising with Strategy

In Part 1 of this deep dive with Ivan Tijerina, founder of Solomon Advertising, we unpack the essentials of affiliate marketing for e-commerce businesses. Ivan shares how he got his start in the industry, the biggest mistakes new affiliate managers make, and how to avoid fraud and low-value coupon sites. Whether you're scaling an established program or starting from scratch, this episode is packed with practical lessons that will help you build a sustainable and trustworthy affiliate channel.Quoteables:“It’s partnerships that send traffic to your website that generate a sale, and they get a commission. It’s as simple as that.” - Ivan Tijerina“Avoiding fraud isn’t just about blocking bad actors—it’s about knowing who was already kicked out and why.” - Ivan Tijerina“I fell into affiliate marketing. Someone believed in me before I believed in myself.” - Ivan Tijerina“A lot of brands let in bad affiliates simply because they don’t know the history or the context.” - Ivan TijerinaWhat You’ll Learn:The fundamentals of affiliate marketing and how it really works behind the scenesCommon pitfalls and red flags when managing a new affiliate programWhy coupon sites may not be as valuable as they seemHow fraud can sneak into your affiliate program—and how to keep it cleanHow to vet and choose affiliate partners who actually bring valueKey Takeaways from This Episode:"You don’t just build it and they come"—affiliate marketing is not a passive channelFraud often enters a program when there's a change in leadership or unclear onboarding processesWorking with affiliate partners is as much about relationships and context as it is about numbersBeing too eager to scale without understanding historical context can do more harm than goodPeople and Resources Mentioned in This Episode:Ivan Tijerina LinkedInSolomon Advertising WebsiteJenson USA WebsiteShareASaleImpactAmazon AssociatesConnect with Becca:Après Business Podcast EmailFall Line Digital WebsiteFall Line Digital InstagramLove the episode? Subscribe & leave a review to help other business owners find the show!