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IW176 - Ferrari Luce, quanto è difficile innovare un brand forte e amato? episode artwork

EPISODE · May 30, 2026 · 36 MIN

IW176 - Ferrari Luce, quanto è difficile innovare un brand forte e amato?

from Innovation Weekly · host Giovanni Iozzia

La prima vettura elettrica nella storia della Ferrari ha provocato reazioni contrastanti. Ad di là delle polemiche: che cosa siginfica fare innovazione per un brand storico, forte e amato? Ne parliamo anche con Enrico Poli, direttore del corporate venture capital del Gruppo Zanichelli, la casa editrice di Pascoli e Carducci. Che ha investito in una piattaforma digitale di elettricisti e tecnici per l'energia. Perché? 

Episode metadata supplied by the publisher feed · Published May 30, 2026

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IW176 - Ferrari Luce, quanto è difficile innovare un brand forte e amato?

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