Jace Cohen

Kick on the lasers and wait for the bass to drop as we catch up with Jace Cohen, Co-founder of Versa. Jace’s company specializes in talent buying and festival experiences, and he shares how they have adapted and innovated over the last two years. Hear about how they launched the first major festival in Wuhan, China in 2018, bringing huge electronic acts overseas for the massive event. Jace walks us through his career journey, starting as a show runner touring with bands before joining Live Nation and Insomniac Events as a talent buyer to eventually starting his own business. Enjoy this informative and interesting episode which may inspire you to start your own company or take the next big risk, whether it’s bringing innovative drive-ins to parking lots during a pandemic or throwing a festival where NFTs serve as the ticket.Jace Cohen: Instagram | LinkedInVersa: Website ––––––ADVENTURES IN VENUELANDFollow on Instagram, LinkedIn, Facebook, or X/TwitterLearn more about Event & Venue Marketing ConferenceMeet our team:Paul Hooper | Co-host, Booking, Branding & MarketingDave Redelberger | Co-host & Guest ResearchMegan Ebeck | Marketing, Design & Digital AdvertisingSamantha Marker | Marketing, Copywriting & PublicityCamille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.