Jack Appleby - How to use originality and authenticity to build a social brand on the Internet!

👉🏼 About the Guest:Jack Appleby is a social media whiz and the founder of Future Social, a newsletter with 60,000+ subscribers. With over a decade of experience in the industry, Jack has worked with multiple well-known companies, such as the NBA, Microsoft, Beats By Dre, Verizon, Spotify, and more. 👉🏼 About the Host:Sharath is a founder, creator, and community builder. He is also a serial maker who built and shipped 15+ projects using no-code tools. His SaaS product Shoutout generated $30k ARR, which was sold to a UK-based product studio. Prev, Sharath worked for world-changing startups like Product Hunt and On Deck, where he helped build and nurture communities. He also grew his audience on Twitter from 200 to 22,000 using give-first principles and creating high-value content. Currently, he is the Head of Community + Brand at Threado, building a SaaS product called GuestLab, and runs another podcast series called YC Founder Stories alongside hosting this one.👉🏼 Sponsor Corner:Shoutout to Acquire.com for being the first sponsor of The Undefeated Underdogs podcast! They’re the best online marketplace to buy/sell startups and I know many founders who have sold their businesses there. If you're looking to wind down your business and cash in some of your founder chips, check them out - https://try.acquire.com/sharath/👉🏼 Description:In this podcast episode, host Sharath interviews Jack Appleby, a social media expert and creator of the Future Social newsletter. They discuss various topics related to social media, creativity, and personal branding. Jack shares insights on how to keep creativity flowing, the importance of breaking down social media content, and how to avoid burnout in social media jobs.👉🏼 Timestamps:00:00: Episode Highlight00:27: Shoutout to Acquire.com02:54: Introduction to Jack Appleby, the creator of the Future Social newsletter (60K+ subs!)06:00: Keeping creativity juiced up09:00: How to create content from new angles15:53: When to stop scrolling social media19:00: How to prevent social media burnout21:47: Twitter under Jack vs X under Elon28:15: Why LinkedIn is underrated33:20: Why Jack started a newsletter38:43: Building a personal social media brand through curation43:47: Designing and pitching a media campaign47:51: Lessons from failed campaigns50:56: Common pitching mistakes55:20: Writing viral content59:02: From bad ideas to good ideas to great ideas1:02:48: The power of timing on social media1:06:08: The pros and cons of working on something you love1:08:57: How to become a celebrity on social media1:12:34: Rapid Fire 5: Favorite creator to favorite book to favorite NBA player1:16:53: Closing thoughts👉🏼 Resources:Have your product acquired: https://try.acquire.com/sharath/Dabbly Ducks: https://www.instagram.com/dabblyducks/The Personal MBA: https://www.amazon.com/Personal-MBA-Master-Art-Business/dp/1591845572👉🏼 Where to find Jack:Twitter: https://twitter.com/japplebyFuture Social: https://futuresocial.beehiiv.com/Linkedin: https://www.linkedin.com/in/jackappleby👉🏼 Where to find Sharath:Twitter: https://twitter.com/5harathYouTube: https://www.youtube.com/@5harathWebsite: https://5harath.com/Newsletter: https://5harath.substack.com/