Jack Appleman - Having Words

We’re both lovers of language, Jack and I - I’m a recovering English teacher; he comes from the fields of journalism and PR. He cuts right to the chase about 'value over volume' and has some very cool insights about the impact of powerful-and vague- writing. His opus is Ten Steps to Successful Business Writing, a very down-to-earth approach to simplifying and clarifying before we hit “Send”. We cover a lot of ground as we talk about suicide, social media, politics and, yes, writing. Jack’s an adjunct professor at The City College of New York and New York University as well as running his own consulting shop (successfulbusinesswriting.com).Never know what's going to show up when you click 'record'!