Jack Duffy-Protentis of eSkiPro talks electric jet skis, profit-first sustainability & customer discovery

When it comes to sustainability, good intentions are not enough. You need a business model that works.That’s what Jack Duffy Protentis, founder and CEO of eSki, discovered while building electric jet skis that are clean, quiet, and profitable.In this episode, Jack shares how eSki is decarbonizing the water sports industry by focusing on what truly drives adoption - better economics, not just better ethics. From convincing traditional rental operators to rethinking investor expectations, his story is a masterclass in combining purpose with performance.We talk about: Why “it’s green” no longer sells investors or customers How showing ROI can make sustainability irresistible The power of deep customer research before building What founders can learn from sticking with an idea through the tough yearsIf you’re building a planet-first company and want to make it scale commercially, this conversation is for you.