Jackie Giusti Seaman on What it Takes to Make a Brand Coveted Today, How a Leader Can Inspire Greatness, and Why Her Guiding Principle is Polite Persistence and Persuasion

When Jackie Giusti Seaman was clipping headlines from newspapers during college at Villanova and analyzing what the story could be as a communications major, she knew this would be her career. Fast forward to today, and she is doing exactly what she set out to do—as the Vice President of Global Communications at Stuart Weitzman, overseeing Public Relations, Celebrity and Influencer Integration, Paid Publisher Advertising Partnerships, and Wholesale Marketing. For most of her 15 years at Stuart Weitzman, her primary role led the brand to its celebrity status and association under the Founder and brand's namesake leadership.  In this episode, you will learn about loyalty and passion for working for a brand and Founder you genuinely believe in. You will see why the willingness to roll up your sleeves and do whatever it takes makes you indispensable. You'll learn what it takes to make something buzzy in Hollywood, and the answer will surprise you. On the corporate front, you will also learn Jackie's tactics for understanding when you should speak up or not speak up, which is an underrated skill in managing complicated issues at work.  Learn more about your ad choices. Visit megaphone.fm/adchoices